Catalyst | Innovative | Highly Productive
Business Turnaround & Performance Management: Led the company through a complete turnaround and return to profitability in Norway and Indonesia. Drove sales growth through organizational restructuring, deploying sales, marketing, and capacity management, and aggressive business development—positioning Lufthansa and its Group as 3rd largest airline in Norway and increasing revenue 160% in 3 years in Indonesia.
Start-up & Business Growth: Planned, staffed, budgeted, and orchestrated the successful start-up of new operation in Busan, South Korea, generating 35K new customers in frequent flyer program, achieving 43% activity rate, and increasing revenues 30% YOY after first year of operation. Over 55% corporate share.
Operational Excellence/Marketing & Branding Success: Led corporate branding strategy campaigns working in partnership with sales and marketing management to define company’s strategic direction and drive forward critical long-term planning, sales growth, and business development initiatives; grew Lufthansa’s brand recognition from 3% to more than 38% in UK, making it the most recognized airline after British Airways.