–COUNTRY MANAGER NORWAY, Oslo | September 2014—Present (Lufthansa Group): Spearhead strategic development – the turnaround plan, agile project management, lobbying, labor relations. Directing 2 Joint-Ventures. NDC vision and execution. Global coach and regional process management implementation, driving continuous improvement.
–COUNTRY MANAGER INDONESIA, Jakarta | April 2011—August 2014 (Lufthansa): Led turnaround, restructuring, and growth strategies that delivered record market share in challenging and competitive market, achieving 40% growth in first 10 months while capacity dropped 50%, positioning Indonesia as a top growth market within Asia-Pacific.
–GENERAL MANAGER – BUSAN, SOUTH KOREA| April 2007— March 2011 (Lufthansa): Built entire operation in Busan, creating a second destination in South Korea for Lufthansa. Formulated local corporate vision, strategic direction, and guidance on operations, sales, and marketing.
–MARKETING MANAGER – UK, IRELAND & ICELAND, London | April 2001— March 2007 (Lufthansa): Focused on innovative marketing and branding concepts that yielded outstanding results and most of which became best practice for Lufthansa worldwide. Significantly increased brand recognition, introduced technology and data analysis, spearheaded B2B and B2C business development, and integrated marketing within organization to lower sales and marketing costs.
ADDITIONAL CAREER EXPERIENCE – LUFTHANSA GERMAN AIRLINES | 1991—2001
- Key Account Manager | Outside Sales – São Paulo (Brazil), 1996-2001,
- Member, Total Quality Management (TQM) Team, The Americas, 1998-2000
- New Distribution Channel Development: E-commerce – São Paulo (Brazil), 1998-2001
- Check-in Agent, Customer Services – São Paulo (Brazil), 1991-1996